Using the best keyword rank tracking tool will allow you to follow the development of your SEO campaign and identify areas where you can improve to outperform the competition.
But, with so much rank tracking software on the market, how can you choose which one to use? Allow us to assist you.
Best SEO Ranking Tracking Software Tools
For those looking to take their business to the next level, the top SEO rank tracking software is listed below.
1. SE Ranking
SE Ranking is the greatest tool for tracking keyword ranks. It maintains a good mix between price, functionality, and ease of use.
When you join up for an account, you’ll get a lot more than a search engine rankings tracker because it’s an all-in-one SEO tool. You’ll also get a website audit tool, an on-page checker, a backlink tool, keyword research, and other tools to help you boost your overall SEO performance.
However, when it comes to the term rank tracker, you can follow results from Google, Yahoo, Bing, and YouTube.
You can choose to see results from a specific country, city, or zip code. Users can be tracked on both desktop and mobile devices.
SE Ranking looks into Google Maps results as well as Google Ads rankings in addition to Google search results.
It can even assess your success in terms of SERP features like snippets and videos. You can add up to five competitors and observe how they do on Google searches, as well as compare their results to yours.
SE Rankings pricing starts at $31 per month for 250 keywords.
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2. SEMrush
For monitoring your keyword rankings, SEMrush is the best rank tracker tool. Many digital marketing professionals prefer it since it is a complete SEO toolbox.
This is the tool that WPBeginner and our other businesses use. You can follow and monitor the movement of your site’s keyword rankings with SEMRush’s position tracking feature.
The tool also indicates which search phrases appear in SERP elements such as featured snippets, Google site links, and the knowledge panel.
SEMrush provides an overview of your rankings by displaying how many search phrases are in the top three, ten, twenty, and one hundred. You can even track the evolution of your ranking distributions.
Another useful feature of SEMrush is the ability to track the keywords of your competitors. You can track the search engine performance of up to 10 URLs of your competitors.
SEMrush also allows you to conduct keyword research, locate backlink opportunities, conduct a full competitor analysis, find paid keywords, track social media performance, and much more.
SEMrush is available for a free 30-day trial to WPBeginner users. The cost of a paid subscription starts at $99.95 per month.
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3. Ahrefs Rank Tracker
The Ahrefs rank checker tool has various keyword monitoring features that you can use to improve the SEO of your website.
The Ahrefs keyword rank checker delivers real-time details regarding keywords, whether you’re watching competitors’ progress or evaluating your own site’s performance.
The finest thing is that the keyword analysis can be limited to specific countries. This is significant since your site’s rating changes by country; for example, your site’s ranking in the United States may differ from that in the United Kingdom or any other country.
You can improve your site’s visibility locally or internationally by using country-specific ranking details for specific keywords.
Furthermore, Ahrefs can assist you in tracking previous ranks for any keyword. Even better, you can use historical rankings to keep track of your competitors’ growth and improve your SEO strategies.
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4. Moz Rank Checker
Are you seeking a keyword rank checker that can provide reliable results?
The Moz Rank Checker tool could be exactly what you’re looking for. The rank checker is part of Moz, which is an all-in-one SEO tool.
Nonetheless, you can use it to monitor your ranks or keep tabs on your competition. Furthermore, the Moz rank checker provides country-specific keyword research for a certain search engine.
Furthermore, this tool allows you to check the ranking history (for up to a year) of specific keywords on your website. The good news is that ranking history is presented in the form of a graph, together with other data points, to make it easier to understand.
As a result, it’s much easier to see whether your organic search ranking position is rising or declining. As a result, you’ll be able to employ superior keyword tactics for increased SERP visibility.
You can export your keyword ranking data from the Moz Rank Checker to your preferred place. You’ll also receive keyword information for both mobile and desktop results.
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5. Serpstat
Another tracking tool on our list is Serpstat, which is an all-in-one SEO solution. It can be used to assess your website, perform keyword research, locate backlinks, and track keywords.
The program comes with a simple dashboard where you can manage all of your settings and execute various tasks. Go to the Rank Tracker option to keep track of your search phrase ranks.
Create a new project, fill in your website’s information, choose your search engine options, and add the keywords you want to track.
From your dashboard, Serpstat allows you to track the position changes of your search terms, compare them to competitors, group your keywords, and much more.
SERPStat provides more visible reports and an intuitive dashboard than the other tools on our list. You’ll see graphs and charts that offer you a bird’s eye view of your reports and allow you to dive down further.
However, the program is not the most user-friendly, and getting used to its design and navigating through its settings can take some time.
Serpstat subscriptions start at $69 per month.
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6. Nightwatch
Nightwatch is one of the most cost-effective rank tracking tools on this list, with enough features for solopreneurs and small businesses while also being reasonable for agencies with several clients.
Nightwatch allows you to segment your keywords (such as branded, high-volume, targeted, and so on) to observe how each one performs, whether you’re trying to track your rankings locally or globally.
On mobile and desktop, keywords are tracked not only in Google, but also in other search engines such as YouTube, DuckDuckGo, and Bing. Nightwatch gathers information from a variety of SEO sources, including Google Analytics, Search Console, and Keyword Planner.
Track your SERP placements in organic search, featured snippet, local pack, and knowledge panel to see how you can make your site more prominent.
Nightwatch also provides a reporting tool (Optimize & Agency plans) that can generate white-label reports, as well as a site audit to help you monitor and optimize your on-page SEO.
The starter is $39 per month, Optimize is $99 per month, and Agency is $369 per month. When purchasing annual plans, you can save up to 40%. A 14-day free trial is available on all plans.
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7. Wincher
Wincher is one of the most cost-effective rank tracking programs on the market today. But don’t be fooled by its low price. It’s jam-packed with capabilities that make it equally as effective as other programs for tracking keywords.
It offers a simple UI that allows you to keep track of your progress. You’ll see all of the keywords for which you’re ranking, as well as their position in the SERPs, traffic, volume, and other pertinent data.
You can also use it to keep track of your competitors’ data. This makes it easier for you to keep track of other sites in your niche.
The Keyword Research tool assists you in identifying new words and phrases to target to increase your chances of success.
If local rankings are important to you, you’ll be pleased to learn that Wincher supports more than 100,000 locations in more than 40,000 cities. Rankings are available for 180 nations.
You’ll also have full access to the API, allowing you to create your integrations. You may make your reports, rich dashboards, and documentation with Wincher. You can also use Google Data Studio to connect your account.
The ability to track many devices, organize and communicate, and generate PDF reports are among the other features.
Starter (€24 per month; billed yearly), Business (€49 per month; billed annually), and Enterprise (€199 per month; billed annually) are the three pricing options.
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8. Microsite Master
Another popular rank checker is Microsite Masters. And in case you’re wondering why here’s why.
For instance, it allows you to track your keyword ranks across many search engines and regions. As a result, it helps you see which portions of your website need to be improved for better SEO performance.
Not only will you be able to follow your site’s keyword position, but you’ll also be able to track the SEO success of your competitors.
That is their search engine’s rankings for the keyword you’re monitoring, as well as any changes in those rankings on the SERPs.
Microsite Masters gathers the information from your competitors and presents it on a Scoreboard as an overview report.
As a result, comparing your site to the competition is simple and quick. As a result, identifying your strengths and weaknesses is quick, allowing you to quickly fix SEO mistakes on your site.
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Wrapping up!
You’ve spent a significant amount of time and money optimizing your website. You deserve a tool that provides actionable suggestions on how to improve your site’s search engine optimization for better search engine visibility.
SEMrush is, in our opinion, the best SEO rank tracking tool on the market. It’s an all-in-one SEO toolset that’s simple to use, packed with functionalities, and keeps track of keywords with ease.
Many marketing professionals recommend SEMRush, which can be used to research keywords, backlinks, analyze rivals, monitor social media campaigns, track paid advertising efforts, and much more.
We hope that this article has assisted you in searching for the best rank tracker tools for tracking SERPs.
