No sane website owner can ignore the influence of social media. Especially when ideas, suggestions, and advice impact all facets of our life, and advertisements on platforms like Instagram, Facebook, Twitter, Pinterest, LinkedIn, etc. Rarely will you find a person who doesn’t have a social media account, which gives online store owners more reasons to take advantage of social media marketing.
As mentioned earlier, almost everyone maintains at least one or multiple social media accounts on Facebook, LinkedIn, Twitter, Instagram, Pinterest. Now, people possess these accounts for various reasons, which is just beyond connecting with like-minded individuals. One of the latest features rolled out by all the popular social media platforms is that a single login credential can be sued for authenticating users on multiple platforms.
Possessing multiple accounts is beneficial, especially when you’re part of a vast community powered by WordPress. WordPress facilitates accounts’ creation to access a broader audience (or WordPress users) and interact with them via reviews, comments, and guest posts. However, creating separate accounts for each WordPress website can be a pain in the neck. Fortunately, the WordPress community offers Social Media OAuth Login, which facilitates individual social media account login credentials for logging into WordPress websites.
This isn’t news for many users as we often use our Google or Facebook login credentials for accessing the various web and mobile applications such as Uber, FoodPanda, Soundcloud, etc.
Why do you need a Social Media Login?
Social Sign-in or Social Media Login is the single sign-on feature where the existing login credentials from any of your social media account are used to sign in to 3rd party websites rather than creating an entirely new account for that website. For instance, you can log in to WordPress using your Facebook login information.
If you want to increase user engagement on your website, you must enable WordPress social login. This is all related to users simply forgetting the passwords for their account login.
For the uninitiated, this is known as password fatigue, and customers or website visitors often suffer from it. This is one of the primary reasons behind activating the social login feature on your WordPress website.
If a user needs to log in to a website, then they have to register with the site by creating a new account. Now there’re two scenarios after this:
- The user creates an account with a weak password during the registration, making the account vulnerable to hacking.
- The website owner provides a complex and strong password that the user eventually forgets.
However, both the problems can be easily overcome by using the Profile Builder Pro plugin with the Social Connect add-on that can be used to enable a social login feature on your WordPress website. Now, every user on your website can log in to your website using their social media account or Google login credentials. Here’s how you too can take advantage of this feature:
Installing this plugin lets you enable the social login feature on your WordPress website. It’s a highly customizable plugin that lets you choose anything from the type of form to display to the social position buttons.
Step1) Creation of the Social Login App
You will have to set up the social login feature on your site for every social network. This is the most challenging part of the entire set up process as every social network has a unique and complex set up.
Enabling the social login option for each is different, and you’ll need to go through the documentation carefully before completing the setup.
Step2) Integrating Social API keys for each social network
This social login plugin lets you choose the social networks you want to enable, which the users can use to register or log in to your website. You need to enter an individual app ID about every social media login feature you want to enable. You must ensure that the checkbox beside the Enable option is ticked.
By enabling this, your website’s users can log in and register using their social media account credentials. The login and registration page of your website will display the social login options you enable.
Step3) Select the Display Position of Social Login Buttons
One of the incredible features offered by the Social Connect add-on for Profile Builder Pro is that it gives you the freedom to choose the forms where the social buttons can be displayed. Usually, website owners put the social buttons on the login form, but you can also choose to display them on the registration page.
You can always enable the social login on the WordPress default forms and the Profile Builder forms. You can even enable WooCommerce users to register on your website using their social media account credentials, but the add-on does not support the social check out feature.
A few General Settings
If you’re using the multiple forms module, you can exercise control over the edit profile and individual registration forms. Thus, you can create different forms with unique information; however, it depends on the user flow you wish to deliver.
Step4) Allowing Existing Website Users to Connect Using their Social Networks
For the registered users of your WordPress website, you can easily add the social connect buttons on your Edit Profile page as t lets the users keep their existing username while logging in using Twitter, Facebook, or LinkedIn.
Step5) Setting up the appearance of the buttons
Styling of the WordPress social login buttons is equally essential. This social add-on lets you create the order of the buttons, the buttons’ position, choose the size of the buttons, create labels for individual buttons, and create a heading for each button. Developers can choose to disable the default CSS for the buttons.
Enabling WordPress social login makes it easier for users to engage and interact with your website. This will eventually result in increased registrations and sign-ups, higher customer retention, a database of accurate data including customer’s name and email, and an enhanced user engagement.