Kount
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Digital fraud and customer insights solutions from Kount are revolutionizing e-commerce. Businesses across all sectors can recognize honest clients and con artists, evaluate current and potential dangers, engage with the proper product offerings, expand revenue opportunities, and adhere to legal requirements. Kount is founded by Bradley J. Wiskirchen in 2005 and has its headquarters in Boise, ID.
The Identity Trust Global Network, which provides real-time fraud prevention and allows personalized customer experiences for more than 9,000 top brands and payment processors, powers Kount, a product of Equifax.
The Identity Trust Global Network, which is connected by Kount’s highly regarded AI, examines signals from 32 billion encounters per year to tailor user experiences across the full range of trust—from frictionless interactions to fraud prevention.
Safe payments, account creation, and login events are delivered together with reduced digital fraud, chargebacks, false positives, and manual reviews thanks to swift and precise identity trust choices.
Features
- Kount’s adaptive AI networks gather trust and risk signals from more than 32 billion interactions each year to quickly and effectively assess risk.
- To find and stop known and emerging fraud trends, the Kount platform employs both supervised and unsupervised machine learning models.
- Customization and optimization of policies are possible with Kount because of its integrated Customer Experience Engine, which enables companies to develop, test, and refine their business policies and rules.
- Businesses may grow confidently and risk-free thanks to automated, real-time decisions based on information from the broadest network of trust and risk signals.
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