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Web Analytics Features

Campaign Management, Conversion Tracking, Goal Setting / Tracking, Pageview Tracking, Referral Tracking, Site Search Tracking, Time on Site Tracking, User Interaction Tracking


Mixpanel is an analytics platform that aids businesses in data measurement and product improvement. It was founded by Suhail Doshi and Tim Trefren in 2013. The company has its headquarters in San Francisco, United States. 81 million product queries are currently being answered globally each year by Mixpanel.

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Mixpanel is a powerful, adaptable, and simple-to-use platform that empowers teams to learn from their user data and evolve quickly to develop market-leading solutions. Their cutting-edge event-based tracking technology enables product teams to learn how to effectively attract, convert, and keep users on both web and mobile platforms. To enhance users’ experiences, the company provides a self-serve product analytics system that can examine how and why customers engage, convert, and retain in real-time across devices.


  • It provides a web analytics platform that enables companies to measure user activities rather than page views to analyze consumer behavior in real-time.
  • It offers a straightforward SDK that can be set up on all popular platforms, including mobile.
  • Employing the funnel method to determine where clients are lost in any process, it helps organizations enhance conversions.
  • Additionally, it provides retention statistics that help how frequently users return to and interact with the application.

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