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Founded by Frederick Vallaeys, Optmyzr was launched in 2013 and has its headquarters in Andhra Pradesh, India. For in-house teams, agencies, and consultants in search marketing, Optmyzr is a platform for PPC optimization. By providing search marketers with the tools and insights they need to quickly implement strategies for accounts of any size, variety, or complexity, Optmyzr was founded to make PPC easy.

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Optmyzr goes above and beyond the basic automation available in Google, Microsoft, and other ad engines. It is powered by machine learning and the data from your accounts. The system gives you the freedom to automate routine processes, gives you more time to concentrate on testing and strategy, and maintains your level of control at all times, even when employing automated bidding.


Optmyzr assists users in the optimization of manual bids, oversight of Smart Bidding, and measurement to reduce wasteful spending.

PPC teams can enhance account performance with Optmyzr. 

Optmyzr helps users find the ideal campaign structure, import company data, and organize products so they can construct shopping campaigns.

Optmyzr analyses millions of rows of data and visualizes them to assist you in making performance-based decisions.

Set your target position, target ROAS, and target CPA with prebuilt rules as a starting point. Adjust as necessary for each particular circumstance.

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