Oracle CX Marketing

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Oracle Corporation is an Austin, Texas-based computer technology company founded in the year 1977 by Larry Ellison, Bob Miner, and Ed Oates. Oracle is one of the largest software companies in the world by revenue and market capitalization.

The company is popular for its database software and technology, cloud-engineered systems, and enterprise software products. Its bag of enterprise products includes human capital management (HCM) software, enterprise resource planning (ERP) software, customer relationship management (CRM) software, supply chain management (SCM) software, and enterprise performance management (EPM) software.

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Oracle CX Marketing is an incredibly comprehensive, integrated marketing solution for cross-channel marketing campaigns. It helps in unifying all prospect and customer marketing signals on a single dashboard.

The solution facilitates higher ROI on digital marketing campaigns, creates customer loyalty through optimized campaign performance, and helps in real-time performance decisions. Tools or products included within the Oracle CX Marketing solution are:

  • Oracle Eloqua
  • Oracle Responsys
  • Oracle Maxymiser
  • Oracle Infinity
  • Oracle CX Audience
  • Oracle CrowdTwist
  • Oracle CX Content
  • Oracle Unity
  • Oracle DataFox

All the above tools help marketers access unified customer data, deliver real-time experiences and execute cross-channel marketing for accelerating business growth.

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