SEMrush
Launched in 2008 by Oleg Shchegolev and Dmitry Melnikov, SEMrush is a SaaS (Software as a Service) company based in Boston, USA. The company is involved in the development and sales of online visibility and marketing analytics software subscriptions. It started out as a SEO tool but later on included advanced features like intelligence data including website traffic information, keywords, projected AdWords spend, site audits, lead generation, topic research, and other SEO-related data.
Description
SEMRush WP Plugin is an effective tool for managing SEO campaigns and can help users gather intelligence data including website traffic information, keywords, projected AdWords spend, site audits, lead generation, topic research, etc.
Products: SEMRush WP Plugin.
Overall: SEMRush is an incredible tool for any SEO campaign! If you’re too much involved in keyword research for targeting and wish to beat the competition, acquire links or just monitor website performance then SEMRush is the tool to turn to. It’s possible to concurrently run multiple projects so quite suitable for a small to medium size agency managing multiple clients.
- Easier to perform site audits
- Convenient Keyword tracking
- Advanced reporting
- Lacks customizable dashboard widgets
- Pricing model dependent on keywords isn’t suitable for everyone
- Reports fail to take into account both mobile and desktop collectively
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