Founded in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong, MailChimp is an US based company offering marketing automation and email marketing to customers across the globe. The Rocket Science Group LLC is the parent company and MailChimp was named after their popular e-card character.
MailChimp for WordPress is probably the most popular plugin available for free as it helps users create and grow their email list. Creating a signup form is easier with MailChimp, which helps website owners stay in touch with every visitor. It’s a highly rated plugin and since, its inception, popularity of MailChimp has only kept growing.
- Easy Setup
- Powerful Opt-in form
- Best for beginners
- Expensive plans
- Complex customization process
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