MonsterInsights was initially developed by Yoast as a Google Analytics plugin for WordPress; however, it was acquired by Syed Balkhi in 2016 and developed it to make analytics easier for general users. The same team that developed popular products like WPForms, OptinMonster, and WPBeginner now heads it.
MonsterInsights is a WordPress plugin that facilitates addition, customization, and management of Google Analytics web tracking services on the website. By installing MonsterInsights, users will be able to get valuable insights pertaining to their visitors like their country, interests, device they are using to access the website, age, gender etc. All these could help website owners take important website improvement and online marketing decisions.
- Quick and easy installation
- Great many customization options
- Facilitates import and export of reports
- No 3rd party accounts
- Simple UI
- Free version offers limited features
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