Email Marketing

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SendinBlue
Headquartered in France, SendinBlue was founded in 2012 by Kapil Sharma and Armand Thiberge. SendinBlue offers a SaaS solution for business relationship marketing. The cloud based marketing software suite includes transactional email, email marketing, customer-relationship management, facebook ads, SMS marketing, retargeting ads, and landing pages.
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Products: SendinBlue WP Plugin Overall: SendinBlue is highly recommended if you’re trying to send transactional and trigger-based emails. This is probably the best and the most sophisticated tool one can get on a lower budget. Customizable triggers which are based on purchase data are ideal for e-commerce companies.
PROS:
  • Inexpensive plans
  • Robust email automation
  • Landing page editor
  • Tool for SMS Marketing
CONS:
  • Integrations are limited
  • Sending limit in the free plan
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MailChimp
Founded in 2001 by Ben Chestnut, Dan Kurzius, and Mark Armstrong, MailChimp is an US based company offering marketing automation and email marketing to customers across the globe. The Rocket Science Group LLC is the parent company and MailChimp was named after their popular e-card character.
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Products: MailChimp WordPress Plugin Overall: We were looking to create a simple yet powerful opt-in form for our newsletter and MailChimp proved to be a wise choice. However, using the plugin is quite a challenge if you’re not acquainted with HTML. There’re obviously much better options but it’s quite a decent plugin for advanced users who are ready to get on with the HTML tweaking.
PROS:
  • Easy Setup
  • Powerful Opt-in form
  • Best for beginners
CONS:
  • Expensive plans
  • Complex customization process
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Constant Contact
Founded in 1995 as Roving Software, Constant Contact Inc is an US based company that offers email-marketing services to thousands of customers all over the world. Additionally, it offers a plethora of other online marketing services including website designing & development.
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Products: Constant Contact WordPress plug-in Overall: We loved the quick set up and access to some effective forms that were tweaked as per our need. This is the perfect plug-in for beginners looking to take advantage of email marketing and building their email list. The most amazing experience was using all-powerful drag and drop tool that helps in managing contacts.
PROS:
  • Easy to Use
  • 60-Day Free trial
  • Advanced Marketing tools
CONS:
  • Expensive when compared to its competitors
  • Limited Automation tools
  • Spamming is a big headache
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Aweber
Founded in 1998 by Tom Kulzer, AWeber is an American company that specializes in email marketing services. It offers services loike hosting email newsletters, sequential follow up, autoresponders and even RSS to email services from over 100,000 small business and entrepreneurs around the world.
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Product: AWeber WordPress Plugin Overall: It’s a good autoresponder for the affiliate/digital marketing professionals. The potential to grow and maintain the active lists depends a lot on the website owner’s competency. The deliverability is simply incredible and super-easy to use. However, we were forced to make some tweaks to our account at regular intervals. AWeber has an excellent customer support team that can take care of practically every issue quickly.
PROS:
  • Great customer support
  • Easy to use interface for beginners
  • Good features for beginners
CONS:
  • Follow up feature missing with broadcast emails
  • Expensive compared to others
  • Boring layout
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