Do you wish you had a deeper understanding of how your website’s visitors interact with it?
Heatmap tools and plugins can show you where users click, how far they scroll, and how they utilize your site in real-time.
We’ll show you the best heatmap wordpress plugins and tools for your WordPress site in this article.
What is a heatmap?
A heatmap is a visual representation of how website users interact with different pages.
A heatmap overlays the page with colors that correspond to levels of engagement – “hot” colors like red and yellow suggest higher levels of interaction, while “cold” colors like green and blue indicate lower levels of engagement.
Clicks, scrolling, and mouse movement are three signals of engagement that may be visualized using heatmaps. All three are useful indicators, but their meanings and applications differ.
Heatmaps analytics tools tell you how users use and interact with your site design.
How does Heatmap work?
Heatmap collects information from a website’s page. Heatmaps show which page of your website receives the most clicks by using dark to light color scales. The darker the shade, the more visitors the website receives.
Running a heatmap on the same server as WordPress requires much more resources for sites with a large number of users. This could put an undue strain on the web server, resulting in decreased performance. You’ll eventually have a slow site, which no one wants.
Heatmaps collect information from a website’s page. It uses a dark to bright color scale to show which web page content is receiving the most clicks or reactions. The area with the most clicks will be highly red, while the area with no clicks will be blue.
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Best Heatmap WordPress Plugins
1. Crazy Egg
Crazy Egg is, without a doubt, the most popular heatmap plugin on the market today. Click heatmaps, mouse pointer heatmaps, and scroll heatmaps are all available. It also has a feature called a confetti heatmap, which is useful.
Crazy Egg’s Confetti heatmap allows you to partition heatmap data into traffic sources. This means you can examine how users connect with your website from social media, search, and other channels.
Crazy Egg is simple to integrate into a WordPress site. They even provide a plugin that simplifies the setup process.
Crazy Egg is available for $9 a month for 10,000 visitors and 10 active pages. Their most popular package is Plus, which costs $49 per month and includes 100,000 visits, 50 active pages, and hourly reports. All options include a one-month free trial period.
Another simple heatmap WordPress plugin for WordPress users is Mouseflow. Click heatmaps, scroll heatmaps, movement heatmaps, and attention heatmaps are all available from Mouseflow.
It also allows you to track the activities of visitors to your website. This allows you to observe how a person interacts with your website.
Mouseflow also has a tool called form analytics, which allows you to discover why people are abandoning your forms.
Mouseflow costs $19 per month for 1,000 recorded sessions on a single website. The more recorded sessions and websites you add to your package, the higher the price. Mouseflow also has a free plan with a limit of 100 recorded sessions per site.
3. Lucky Orange
Another popular heatmap analytics option is Lucky Orange. They track clicks, movement, and scroll depth using heatmaps. Aside from that, they also provide traffic segmentation and session recording.
You may also use it to add form analytics, conversion funnels, visitor surveys, and live chat tools to your website. Almost every function you might want from a heatmap plugin is included in the feature list.
Lucky Orange’s pricing starts at $10 per month for 25,000 page views on a single site.
Inspectlet is a session recording and heatmap service with a lot of capability. It includes clicks, cursor movement, and scrolling as well as all three forms of heatmap monitoring. In addition, they provide conversion funnel metrics with a robust filtering capability. There’s a powerful tagging filter that you may use to tag specific persons. You’ll be able to see how they interact on subsequent visits this way. Inspectlet also offers form analytics to help you better analyze and improve your lead generation process.
Inspectlet is available for $39 per month with a limit of 5000 recorded sessions per site. They also provide a free plan with a limit of 100 recorded sessions per site.
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Hotjar is first on our list, a visual analytics platform that provides heatmaps for browsing, clicking, mouse movement, and digital content downloads. Hotjar also includes visitor logs, form monitoring (to see how people interact with your forms), and visitor satisfaction surveys.
Hotjar even includes a means to recruit volunteers and perform testing on your site if you’re interested in it – the tool handles contacting participants and paying them for their time.
Hotjar charges based on the number of daily page views recorded, with plans starting at $39 per month for up to 10,000 daily views. There’s also a free “Basic” plan with 2,000 daily pageviews, but it’s severely lacking in features and storage.
The creators of the renowned Yoast SEO plugin have released Clicky by Yoast, a free WordPress plugin.
This plugin connects your WordPress site to Clicky, a web analytics service. You’ll need a Clicky subscription to use heatmaps with Clicky – $14.99/month gets you heatmaps and 30,000 daily page views across 10 websites.
Clicky collects heatmap data on every page as well as the length of each user session to help you keep track of site activity.
Goal monitoring (with restrictions for some specified user activities), APIs for video tracking by third-party software, and an advanced bounce rate calculator are all important features.
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Clicktale, an analytics package with the most functionality of any product we’ve covered, is a good option for those looking for an enterprise-level analytics tool.
Clicktale is designed to deliver customized analytics for online businesses, which is why there are no pricing options posted on the website – you must arrange a meeting to receive an estimate.
Clicktale offers a broad array of project management features in addition to the usual heatmap services (clicks, scrolling, and mouse movement) and session recordings.
There’s a sophisticated analytics dashboard where you can go down into your stats and focus on critical insights, as well as a section where you can observe how visitors fill out forms and where they leave your conversion funnel. Users of Google Analytics will appreciate Clicktale’s smooth integration.