Best Google Analytics Plugins for WordPress [2022]

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Using Google Analytics with WordPress allows you to keep track of your site’s visitors and obtain extensive information about them.

You’ll be able to make better business decisions this way.

We’ll compare the top Google Analytics plugins for WordPress in this article. We’ll also assist you in selecting the finest option for your requirements.

We’ve compiled a list of the top Google Analytics plugins for WordPress to make this content easier to explore.

7 Best WordPress Google Analytics Plugins

1. Analytify

Analytify is a simple Google Analytics tool that displays general data, top pages by views, demographics, top referrers, system stats, and more.

All reports are displayed in one main dashboard, but the Analytify widget add-on allows you to access your metrics directly in the WordPress dashboard.

After you’ve given Analytify your permission, you can pick whether the plugin installs the Google Analytics tracking code for you and which Google Analytics profile you want to use for metrics.

You can adjust what is tracked on your website using dozens of different parameters.

Elimination of user categories from tracking, anonymization of IP addresses, forcing analytics traffic over SSL, 404 error tracking, and scroll depth tracking are all examples of this.

Analytify Pro is available for purchase for $39 for a single-website license. The premium version adds many more statistics, but you must subscribe to the pro version to use any of the five premium add-ons.

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2. Site Kit by Google

The official Google WordPress plugin is Site Kit. It lets you link your site to six Google services: Search Console, Adsense, Analytics, PageSpeed Insights, Optimize, and Tag Manager.

You’ll see a new “Site Kit” admin menu in the WordPress admin area, as well as a separate page for each module you’ve activated, once you’ve given Google permission to access your website.

Aside from connecting your website, there aren’t many options to configure. Site Kit will add the Google Analytics tracking code to your site automatically and will not add it if it has already been added elsewhere.

Site Kit is a basic Google Analytics solution that adds your tracking code and provides you with a quick one-page snapshot of your website’s traffic. To see all traffic statistics, go to the main Google Analytics website.

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3. GA Google Analytics

If you don’t want to display reports on your website but just want to define what is tracked, GA Google Analytics is a good option.

The plugin, which was created by WordPress veteran Jeff Starr, allows you to easily incorporate Google Analytics into your website by just entering your GA tracking ID.

You can also enable display advertising, enhanced link attribution, IP anonymization, and SSL forcing in Google Analytics. There’s also the option of inserting custom code.

For a one-website license, the pro edition of the plugin costs only $15. It dramatically broadens the scope of what Google Analytics may track on your site.

4. Lara’s Google Analytics

If you want to see data right from your WordPress dashboard, Lara’s Google Analytics is a good option.

You’ll see a large Google Analytics box at the top of the WordPress dashboard once you’ve linked to your Google Analytics account and selected your profile.

The plugin will combine your Google Analytics tracking code and display detailed results for sessions, pages, browsers, languages, operating systems, devices, and screen resolutions, among other categories.

The developers have done an excellent job compiling crucial website traffic data and presenting it in visually appealing graphs and tables.

Upgrade to the full version of the plugin for only $14.99 and gain access to eCommerce graphs, WordPress Multisite support, and advanced permissions.

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5. Google Analytics by 10Web

10WebAnalytics may not be as sophisticated as other Google Analytics solutions like MonsterInsights, but it has a lot of important features hidden behind the hood.

You may use the plugin to add your Google Analytics tracking code to your website and enable features like IP anonymization, better link attribution, outbound link tracking, and more.

You can also create alerts, specify campaign goals, and control which reports WordPress user groups to have access to.

Unfortunately, the free edition of 10WebAnalytics is rather limited in terms of reporting, allowing you to just examine the audience and real-time information.

You can, of course, use 10WebAnalytics’ free edition for its additional tracking features and check all traffic reports on Google Analytics’ official website.

You’ll get over a dozen extra reports for demographics, eCommerce, goals, site speed, and more if you upgrade to the commercial edition of the plugin.

You may also examine and create custom reports for Google Adsense and Google Adwords.

6. MonsterInsights

MonsterInsights is the most popular Google Analytics WordPress plugin on the market, with over two million active installations.

It enables you to view extensive data straight from the WordPress admin area, as well as add additional tracking for major eCommerce WordPress plugins like WooCommerce, Easy Digital Downloads, and MemberPress.

You can also track affiliate links and adverts, as well as examine data on individual posts and pages.

When you initially start MonsterInsights, a user-friendly “Launch Wizard” will walk you through the basic setup.

You can choose which website profile you want to view and what you want to track after giving MonsterInsights permission to access your Google Analytics account.

MonsterInsights Pro is nominally priced at $199 for a single-website license, however it is frequently discounted to as little as $79.99.

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7. WP Google Analytics Events

WP Google Analytics Events, like GA Google Analytics, aims to provide you more control over what is tracked on your website rather than allowing you to view data directly in the WordPress admin area.

The plugin lets you easily integrate Google Analytics tracking code into your website by just entering your GA tracking ID, as well as anonymize IP addresses.

Clicks and scrolls can now be tracked using two new event tracking settings. This will provide you with a better idea of how your website’s visitors interact with it.

The price of WP Google Analytics Events Pro starts at $79. It provides link tracking and placeholder variables, as well as more control over the permissions that other users on your website have.